The Roads and Transport Authority (RTA) has launched a Mobile Customer Happiness Centre to boost the scope of quality and accessibility of its services. This new development is a continuation of recent initiatives taken by RTA for the well-being of residents and citizens of the cosmopolitan city, Dubai.
RTA’s Mobile Customer Happiness Centre on Wheels will add to the convenience of availing registration and licensing services. While the new initiative will serve everyone, it will be of great significance for people of determination, senior Emiratis and expatriates.
Services Offered by RTA through the Mobile Customer Happiness Centre
RTA has launched its first Smart Bus that is fully equipped to offer licensing and registration services. The Smart Bus will initially be available from January 1 to 10 at the Last Exit Khawaneej from 4:00PM to 11:00PM. RTA has also announced that the Smart Bus will be deployed at all 14 geographical districts of Dubai for 10 days every month.
Some of the most noteworthy services that will be offered through the Smart Bus by RTA are Vehicle Licensing, Driver Licensing and Issuance of Parking Cards. The availability of RTA’s services through the Mobile Customer Happiness Centre will ultimately save both time and effort required for visiting a nearby RTA service centre for customers.
.@RTA_Dubai launches mobile customers’ happiness centre. The center will deliver vehicle licensing; driver’s licensing, and parking cards services. It will deliver instant services as the Coach is equipped with self-service machines https://t.co/unzferAQul pic.twitter.com/hwcH5Yqwjc
— Dubai Media Office (@DXBMediaOffice) January 2, 2019
Also read: RTA to Offer its Services to Customers at their Doorstep
Official Statement
Ahmed Mahboub, Executive Director of Customer Happiness at RTA’s Corporate Administrative Support Services Sector said that the new Smart Bus service by RTA has been launched to improve the scope of convenience in its services for motorists and car owners. He said that RTA aims to boost customers’ satisfaction and happiness by offering them services through diverse service delivery channels.
He mentioned that the Smart Bus will cover all 14 geographical districts of the emirate and people will be notified through text messages, RTA website and social media about the availability of the smart bus in their district. RTA is a modern-day transport authority that prioritizes the comfort and convenience of its customers above anything else. Ahmed Mahboub also revealed RTA’s plans to broaden the scope of its services to increase clientele in the emirate.
Also read: RTA to Offer Car Registration Renewal Service through Smart Platforms Only
Diverse Service Delivery Channels by RTA
The Mobile Customer Happiness Centre is collectively the 10th customer service delivery channel of RTA in Dubai. The initiative to launch a Smart Bus as a new service delivery channel is in line with Dubai Government’s Smart City Initiative.
Listed below are the other nine service delivery channels of RTA beside the newly launched Mobile Customer Happiness Centre:
- Smart Apps
- Customer Happiness Centres
- Call Centres
- Trusted Dealers
- Text Messages
- Self-service Kiosks
- Service Providers
- Bank Devices
- Website
Before the launch of the Smart Bus, two 24/7 self-service kiosks were deployed by RTA at its Customer Happiness Centre in Umm Al Ramool. RTA has been adopting the best practices followed globally to continue evolving the standards of its services in the transport sector. Additionally, RTA’s registration and licensing department has also evolved substantially over the last few years, which has helped improve the levels of accessibility and convenience for customers in availing these services. With all the above-mentioned service delivery channels, it has become easier and hassle-free for motorists to avail important services such as license renewal and registration renewal.
Bottom-line
RTA in Dubai is well-reputed for taking initiatives aimed at the well-being and happiness of customers. The new initiative to introduce a Mobile Customer Happiness Centre in Dubai will particularly be helpful for people with determination and senior citizens. Car owners and motorists should now benefit from this new facility by RTA and ensure that they renew their vehicle registration and driving license timely to fulfil the legal requirements for driving in the emirate.
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