Ford is undoubtedly a famous car, either for its performance or it’s star status. The Mustang is a symbol of inventiveness and has a positive impact on the globe. Even where the car is unavailable for sale. This was the review splashed across tabloid by Europe’s CEO Stephen Odell who represents Ford motors.
Ford wants to reinvent the star status of Mustang in Europe, even when the car will be sold in limited edition. Ford’s strategy is to relaunch Mustang through European Dealers system. Wherein, it can boost its sales and this is the foremost step ever taken in 50 years in iconic machine’s history. This is to explore beyond the US audience and to explore for the potential buyers across Europe.
The 6th generation of the impressive car Mustang was revealed at an event wherein, the Ford announced the Machine will be released in Michigan, New York, Los Angeles Sydney, Shangai in 2014 and 2015 respectively. The Mustang will hit for sales in The United states and Canada in 2014’s fourth quarter, whereas China and Europe will see in stores in early 2015. Ford intends to sell both convertibles and Fastbacks cars.
“We want it to say it’s quite a technologically advanced car, not a Neanderthal American,” said Ford’s new global head of the Design Department, Moray Callum to Automotive News Europe.
The all new Mustang is vague in design, a more lissome carcass with powerful engine and competent transmission. The machine has its iconic bluff reverse angle front ends intact but has re-styled with a few more elegant touches like sleek high powered discharge headlights; engine has been developed in 3 forms such as a 2.3 Lt four cylinder powerful turbo ecoboost which can run up to 309 horsepower. Also a 5.0 Lt V8 engine and basic 37 Ltr V6 but the models released in Europe will see first two forms of engines available with the machine. The machine has got into a series of changes and one more prominent change has been in the rear suspension. The Mustang will now come with an independent rear suspension.
Mr. Brent who is working as a General Marketing Manager with Ford stated that Mustang sales will be limited in Europe with the manufacturing house only manufacturing 106,000 units and not even considering to expand the volume, it’s going to be moderately Niche.
Brent Also added, the Advertising will be influenced with the promotion of new advanced technologies of the Mustang, as a frugal machine which is fuel efficient with ecoboost engines and high on performance with new sync functionality. “ Commercial for what Ford is competent of” he mentioned.
When asked about the Pricing, Brent was apt in mentioning Mustang will be affordable and may be less than equal to the price offered by GM for Chevrolet motors. Ford is yet to release its official price.
The recent release of Prices for Corvette Stingray initiates at $94,938 and approx 70,000 Euros in Germany whereas, In Europe the coupe Chevrolet Camaro will be sold at the cost of 39,000 Euros for an entry-level. The convertibles will be initiated at the price of 44,990 euros.
The new Mustang will be produced in ford’s Head-quarters in Michigan. The Ford Factory now runs a two shift schedule and if the demand for Mustang increases they may also increase the shift stated Brent. The all new mustang will have the same wheelbase as the existing model but width has been increased 40mm from 38mm.
The prospective market for Mustang outside North America, estimated by HIS Auto-motive is UAE, Germany, Switzerland, the Philippines, South Korea, UK and France. Ford presumes about 10% to be sold in overseas.
