By the end of 2013, Al Nabooda Automobiles, the authorized and the exclusive Volkswagen dealer and distributor for Dubai and the Northern Emirates, has reported a 36 per cent increase on cars sold in 2013 and is paving the way to open five new facilities in 2014.
The largest Volkswagen dealer in the Middle East, Al Nabooda Automobiles’ 2013 success was helped by the launch of the new Golf GTI, which joined the brand’s impressive hatchback category.
The Passat was the number one selling Volkswagen of 2013 with an increase in sales of 170 per cent versus the previous year, while both the Jetta and Touareg maintained strong, consistent sales throughout the year.
Thierry Seys, Volkswagen general manager at Al Nabooda Automobiles, said: “We have gained an even more significant share of the market in 2013, largely due to our excellent product range and our focus in high-quality customer service.”
It is worth mentioning that the Volkswagen division of Al Nabooda Automobiles will open three new showrooms and two combined service centers the first quarter of the year in Deira, Sharjah and Fujeirah.
About VW:
Volkswagen (VW; German pronunciation: [ˈfɔlksˌvaːɡən]; /ˈvoʊks.wæɡ.ən/) is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen is the original and top-selling marque of the Volkswagen Group, the biggest German automaker and the third largest automaker in the world.
Volkswagen has three cars in the top 10 list of best-selling cars of all time compiled by the website 24/7 Wall St: the Volkswagen Golf, the Volkswagen Beetle, and the Volkswagen Passat. With these three cars, Volkswagen has the most cars of any automobile manufacturer in the list that are still being manufactured. Volkswagen ranks first in spending the most money of any automaker on research and development as of 2011.
Volkswagen means “people’s car” in German. Its current slogan is Das Auto (“The Car”).
History:
Volkswagen began introducing an array of new models after Bernd Pischetsrieder became Volkswagen Group CEO (responsible for all Group brands) in 2002. The sixth-generation VW Golf was launched in 2008, came runner-up to the Opel/Vauxhall Insignia in the 2009 European Car of the Year, and has spawned several cousins: VW Jetta, VW Scirocco, SEAT León, SEAT Toledo, Škoda Octavia and Audi A3 hatchback ranges, as well as a new mini-MPV, the SEAT Altea. The GTI, a “hot hatchback” performance version of the Golf, boasts a 2.0 L Turbocharged Fuel Stratified Injection (FSI) direct injection engine. VW began marketing the Golf under the Rabbit name once again in the U.S. and Canada in June 2006. (The GTI had arrived to North America four months earlier). The fifth-generation Jetta, and the performance version, the GLI, are also available in the United States and Canada. The sixth-generation Passat and the fifth-generation Jetta both debuted in 2005, and VW has announced plans to expand its lineup further by bringing back the Scirocco by 2008. Other models in Wolfgang Bernhard‘s (Volkswagen brand CEO) “product offensive” include the Tiguan mid-sized SUV in 2008 and a Passat Coupé. In November 2006 Bernd Pischetsrieder announced his resignation as Volkswagen Group CEO, and was replaced by Audi worldwide CEO Martin Winterkorn at the beginning of 2007. Winterkorn is credited with making Audi a challenger to the dominance of BMW and Mercedes, and his design-led strategy has led to Audi being considered one of the most important brands in the world.[citation needed] Nevertheless, Volkswagen continues to have complicated relations with both unions and shareholders. The German state of Lower Saxony owns 20% of the stock.
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