To identify price of the car in the automobile industry, several factors are considered. Sometimes, it is the performance of the car and sometimes the association of a car model with a reputed car manufacturing brand is more than sufficient to improve its sales. Pioneers of the automobile industry adopt different strategies to improve the sales of its particular product in a specific part of the world. For example, the strategy that they will use for selling a car in the UAE will not always be same in US. As the roads and climatic conditions of different nations are different, the promotional tactics are also required to be variable so that the Company gets if not similar but at least some praises in all the countries round the globe. If you are a BMW fan, then you might already have read a lot of news associated with the brand name. Where it is launching the teaser video of its upcoming car models at one side, it is also presenting reports about the sales that it banged in the past month.
In the top charts, there is a handful of news being made by the BMW brand. An addition to it is that the Company is planning to work on growing the production of its first fully electric vehicle, i.e. the i3. When it was tested was tested by the Euro NCAP, the car gained four stars for its overall performance. Then after, the Company set a target to sell 10,000 b by the end of year 2013. Now, the Company is so happy with the sales of the car that it is planning to increase the production even more. The cost of this wonder car is 41,350 USD. As the car is the brand’s first electric car, it takes the energy from an electric motor that is capable of producing a total output of 170 HP (125 kW). The peak torque that is achievable is 250 Nm (184 lb-ft). Power supply to the rear wheels is done through a single-speed transmission. If you drive this car, you can get to run the monster at the maximum speed range of between 130 km and 160 km. Additionally, if you get i3 customized with a 650cc two-cylinder petrol engine, then you can facilitate extra 34 HP power to the engine.
As per the comments of Carsten Breitfeld, head of the i project, “The key to reaching our targets for range and performance, as well as having a fast, exciting vehicle that is fun to drive, is to get low weight, because we had to compensate for the battery. So the question wasn’t whether to use carbon-fibre or not, but how to optimise production.”
I3 is a car that has been made of complicated chemicals. A lot of batteries are packed into the car, which are not so easy to produce or recycle. Even then the i3 has got a badge of getting “green” because it emits absolutely zero percent CO2.
