Aston Martin One-77 Wins Award

Over the course of its existence, Aston Martin has produced an amazing array of luxury cars that only get more and more prestigious as time goes by. At its debut in Lake Como, Italy, the Aston Martin One-77 has won the Concorso d’Eleganza Design Award for Concept Cars and Prototypes. Following the Geneva Auto Salon in March, where the technical illustration was first shown, the rolling chassis has since been completed by hand into the first car presented at Villa d’Este. At its first public unveiling in the perfect setting of the Grand Hotel Villa d’Este, the first complete One-77 was the highlight of the show. Onlookers from near and far came to see the new addition to the Aston Martin offer. The visiting public was invited to cast their vote for the best concept and prototype. Among the eight entries from around the world, the Aston Martin One-77 was voted best in class, dominating the competition with more than 30 percent of the total votes. Admiring crowds viewed One-77 in its entirety for the first time. The car was showcased complete with running powertrain and the never before seen, fully hand-crafted interior, a classic feature of the manufacturer. Aston Martin’s Chief Executive, Dr Ulrich Bez, said: “Embodying everything Aston Martin stands for; the One-77 has proven itself as the most desirable automotive art form at its premiere today. We have achieved a new level of design and craftsmanship which has been clearly recognized by the public here in the homeland of design at Villa d’Este.” Aston Martin’s Design Director, Marek Reichman said: “To win this award at its first showing is a testament to the Aston Martin team and the original concept. Winning here today has proven that the One-77 is a benchmark in automotive design.” It will be available to only those who can afford it, but it will be a lovely addition to the selection of luxury cars that exist today, landing itself among the most popular in the category along with Bentley, Tesla and Rolls Royce. Won’t it be something to perhaps one day see someone pull up next to you in this?