Toyota and Abdul Latif Jameel concluded another year of distinction with the thirty five edition of the Saudi International Motor Show exhibition “Abdul Latif Jameel” Company, the authorized distributor for Toyota Saudi Arabia introduced its cars fleet and organized a number of events that focused on the elements of fun, safety and innovation.
The engineer Adel Ezzat, General Executive Manager of Marketing in “Abdul Latif Jameel” company said: “2013 year was very outstanding for us and it has seen many accomplishments. The most important was launching six cars models which are Rav4, Avalon, Prado, Corolla and Yaris models. “Abdul Latif Jameel” has become the new address for the Saudi Professional League and we have recently launched our new slogan “Toyota Akeed”. Also, Engineer Adel said that Toyota has been an important part of the lives of many people in Saudi Arabia for more than half a century. Saudi International Exhibition for cars gave us an opportunity to get closer to our loyal customers and thank them in our own way for their support that made “Abdul Latif Jameel” one of the leading companies in the cars sector in Saudi Arabia and one of the most important independent distributors for Toyota around the world.
As a direct result for the strong relationship between “Abdul Latif Jameel” and the customers, the company revealed a new slogan “Toyota Akeed” which embodies the highest levels of trust and confidence between the brand and the consumers across the region. The new slogan reflects the qualitative development of Toyota and the commitment of its new brand for developing more products that address the consumers’ emotions and feelings. Toyota invests nearly one million dollars every hour in research and development around the world to deliver the needs of its customers. In order to show the perfect embodiment of its commitment for quality, technology and safety, Toyota provided a device to simulate the safety standards in the exhibition which allowed the audience to test the features of the driving and the feeling support system such as the Anti-lock braking system “ABS”, vehicle stability control system “VSC” and the traction control system “TRAC” which contributes significantly in enhancing the levels of safety and security.
In the recent period, “Abdul Latif Jameel” teamed up with the “ADAC” Automobile Club to provide a new vision of driving experiences in the field of safety through fun and entertainment activities. The “ADAC” Automobile Club is the biggest club in Germany and Europe and includes more than 18 million members who will provide the driving experiences.
