There is a sect of people who estimate car value by how far back the car history goes. Ustwo, the designers who unleashed the mobile hit Monument Valley, do not entirely subscribe to this train of thought. The company which is in partnership with car design consultancy firm CDR is set to change some of the most recognizable things about cars.
The design studio believes that the in-car displays, even if they are digital, are a bit on the archaic side just like their analog predecessors. It goes on to cite that the digital speedometer still have the look of the analog ones which defeats the whole idea of moving forward with technology.
Ustwo believes that the use of LCD gives enough wiggle room for tinkering with the display so as to show the driver what car information is vital at that instant. The company calls this “adaptive hierarchy” whereby the driver only sees what is necessary. An example is when the car is in park; the display does not show the speedometer because there’s no movement. It however shows the range within which you can maneuver the car safely without fender benders.
Since most of these displays are ingrained in the brand’s identity, Ustwo does not intend to chuck the entire idea out but rather integrate the identity into its user interface. This UI is open to anyone who has ideas to add to it and therefore develop it.
