Internet technology in the motoring world has changed the world and is set to raise the bar with the introduction of connected cars. What would it mean if we drove cars that are connected to the internet? Imagine a fleet manager sitting somewhere and can easily access the location of all his vehicles, the speed, the road conditions, fuel consumption among other factors. This technology is coming and it will be a revolution to several industries including auto repairers, event management, city planning, insurance and marketing among others.
Internet companies have made a lot of money in the past through data research and this particular technology will be a very reach data point collection that will assist in target marketing. You can imagine a driver at one point can give data regarding their tastes in music, radio stations, driving speeds, tyre conditions, fuel consumptions, favorite stop joints, driving behavior, distance from home, area of operation, navigation systems among other data points. As a marketer on the other hand, you know how exactly to target such a client.
Connected cars will not only ease the lives of the industries but also the life of the driver himself. How about location based information that you could set in your internet based navigation system? The car internet connection will more or less ensure that the car owner does not have to go back to their phone or computer to research. They can always collect data on the move and even review it later if need be.
The future of the car market will be defined by the advanced technology that various car models will adopt in the future.
