96 year old luxury brand Bentley which has been rather quite satisfactorily in the Middle East Car market in previous years is looking at a slump in its sales as a result of the declining oil prices. While the auto maker says confirms that they have not seen any cancellations so far, they have experienced a wait-and-see car purchase attitudes of the last few months. In other markets such as Europe and China have also brought uncertainties in luxury purchases among buyers.
New Bentley launches
The brand which is on an aggressive growth strategy launched a new version of its top selling Bentley Mulsanne saloon with selling price set at $411,000. This car is the most expensive in the brand’s range and happens to be the fastest luxury vehicle in the market. With its high end competition such as Mercedes, BMW and Rolls-Royce; Bentley is in advanced stages of introducing their first Sport Utility Vehicle whose launch is yet to be confirmed. The SUV is however expected to be launch within the year in one of the high end motor shows around the globe.
Bentley Market Performance
Bentley brand is owned by Volkswagen and last year made record sales of 11,020 cars ranging from saloons, coupes to convertibles. Having jointly covered almost 50% of total global sale in 2014, America and China remain Bentley’s leading markets. The automaker has also created a niche in the Middle East and Europe and despite the slump in oil markets and other factors, the drop is sales is expected to stabilize.
