Over the years, research by auto manufacturers has continuously indicated that the colour of a car remains a top determining factor in car buying and selling decisions. Some car owners have even at one point sold a car just to change the colour and others have invested in serious body works for this sole purpose.
A report from the 2015 Detroit Auto Show made a particularly interesting observation; most sports cars were mostly represented in classic red while white remained preeminent in other models. Being a multi-billion industry, it is clear that this kind of indication points to high investments both in money and time dedicated to customer behavior research.
Are white cars inspired by “Apple Effect”?
It is generally believed that the rise of the white car in the last 10 years despite having dipped significantly in the 80s can be attributed to the era of the iPod and iPhone. Apple introduce their products in all white and it was very well received in the market especially with the different chrome and metal finish designs. Car market design experts believe that the pride associated with this smartphone era also caught up with auto manufacturer thus giving a rise to the white car.
White, Black or other?
What does your car colour mean? Are you thinking about safety and being more visible on the road? Are you thinking of the power exuded by a black car? Are you thinking of the colour that deflects heat in hot countries? Or is it that that you want to be more sporty? There is still another class of cay buyers who purely go for what please their eye and matches their lifestyle. So what is it that calls your colour senses when you are making the decision to purchase a car?
