How’s this for a new episode of Mad Men: the client doesn’t need the ad agency’s creative director because the celebrity star of the ads is going to take over. That’ll work out well, right? That’s exactly what happened in real life when Chrysler handed over the job of creating its new 70-ad/video-video effort for …
Dodge Turns To ‘Anchorman’ Ron Burgundy For Ad Campaign Read More »
Celebrities and politicians don’t seem interested in doing a photo-ops with diesel cars like they are with electric and hybrid cars. But car companies are forging ahead anyway with new diesel vehicles, hoping they can convince more car shoppers to try fuel-saving technology other than gas-electric hybrids. The collective memory of the American public who …
Are Diesels Ready to Give Hybrids a Run for the Money? Read More »
Chevy has added text-to-voice capability to the 2014 Chevy Malibu as the General Motors division tries to improve the overall profile of the mid-sized sedan in year-two of its product cycle. Besides a text-to-voice feature, which reads text messages over the car’s audio system, and allows hands-free responses via the Chevy MyLink system, Chevy has …
Chevy Adds Text-To-Voice And Stop-Start To Malibu Read More »
The head of the national car dealer’s industry trade group warned Wednesday that if automakers start selling directly to consumers — rather than through a middleman, like today’s dealership system allows — car makers will jack up prices and ignore customers. “Critics are seeking to exploit stereotypes and demonize dealers,” NADA chairman David Westcott said …
Car Dealers Group Warns Industry Changes May Increase Prices Read More »
Airbags were designed for safety, but some are becoming a safety issue, an increasing number of defective airbags has led to a record number of recalls so far in 2013, meaning those important safety devices hidden in your dashboard may not work when you need them most. Over the first 9 1/2 months of 2013, …
Companies still recall huge amounts of Airbags for 2013 Read More »
Producing a luxury car doesn’t mean a company will survive the complaints, two of the most popular luxury sedans on the market — the Lexus IS 250 and Infiniti Q50 — tanked in Consumer Reports’ latest testing. Neither car earned the publication’s “Recommended” rating. The results will come as a surprise to many, given that …
Drivers get confused when choosing color for their brand new cars purchased, but the most popular car color in the world is, for another year in a row, not really a color: One in four of all new cars sold around the world are white, according to PPG Industries, the world’s largest supplier of automotive …
For financial and research purposes, dummies are replaces by humans because they are cheaper and they give more reliable results. Facing budgetary pressures, researchers in Spain said they’re going to stop using crash test dummies and start using human cadavers. According to an online report on Spain’s ABC channel, researchers at the Laboratory of Technology and …
No more Dummies, This time, Humans for Car Crash Testing Read More »
Drivers recently turned their preferences toward the EV cars to skip the high gas prices. However, gas prices have tumbled over the past two months. That’s a good thing for consumers, but not so good for sales of green cars, because car shoppers tend to go revert to their old gas-guzzler ways once gas becomes …
Gas The Demand Boom on EV Might fall again if Gas prices Went Down Read More »
Booster seats are playing a major role in keeping kids safe while parents are busy driving. More than half of child booster seats that went on sale this year earned a top rating from the Insurance Institute for Highway Safety. The institute, which is funded by insurers, ranked 31 new models. Nineteen earned the top rating of “best …
Most Booster Seats Remain as a well Safety Add-on Read More »
